Go Viral and make the Front Page

What’s worse than a embarrassing political story spreading like an online brushfire? Seeing a screamer headline in Colorado’s largest newspaper, The Denver Post, throw more gasoline on the blaze. Ouch! I thought they liked him. Read more here.

Governor Hickenlooper backpedaled on gun control in a meeting with Colorado sheriffs on Friday, June 13. Montezuma County Sheriff Dennis Spruell posted about Hickenlooper’s apology on his department’s Facebook page as the governor was speaking. It blew up.

PR doesn’t get any better — or worse, depending upon your perspective. It’s cheap, too. And when the story goes front page, jackpot!

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